To begin, we review your current brand identity and relative market trends. This gives us a holistic view of your brand and your competitors which helps us define how to move forward with a creative direction.
After gaining an understanding of where we want to take your brand, we conduct creative exploration and design initial concepts. This stage contains the creation of initial drawings, sketches, and mockups of what will become your new brand identity.
Once we’ve created 2-3 unique design directions we review with you to ensure we’re heading in the right direction. You get to choose a final design direction which will be the core theme for your brand identity.
We implement your feedback from the review and continue polishing your brand identity until reaching a final design.
After agreeing on a final design, we deliver all brand assets to you in a production ready format. We also assemble a brand style guide to use as a reference for applying the brand across various touchpoints.